Someone just posted a question over on the Business of Software forum asking for recommendations on books and blogs related to sales. Since I’ve been doing a lot of reading on marketing (I know, marketing isn’t sales, but they go hand in hand), I figured I’d post my reading list so that others might [...]
UPDATE Looking for more marketing books? Here’s a list of good ones that I’ve read recently (or am planning to read).
I just read The 22 Immutable Laws of Branding and was happy that I set aside a couple of hours to do so.
I’m currently working on a new product and a lot of [...]
Click on the thumbnail to the left to check out the marketing effectiveness of SendAlong vs. some of its competitors.
Compared to last month, I’ve jumped up in score once again (from 48 to 60 overall). Whoot! Slow and steady wins the race:).
I think a couple of the things I’ve done recently [...]
Time for the monthly update on the perceived marketing effectiveness of SendAlong’s site. I’ve been releasing a lot of updates lately, so hopefully some of the coolness and newness has trickled down into the SEO rankings.
Here are the results:
Compared to December’s results (I jumped from a 20 to a 48 overall), SendAlong’s score has [...]
It’s time for an update on the perceived marketing effectiveness of SendAlong’s site. Having just released a newly updated beta, let’s hope it does much better.
Alright, the results are in:
Compared to late October’s results, it looks like the grade has improved (although not as much as I would have liked), however there’s still a [...]
I’ve recently stumbled upon www.websitegrader.com – enter your site’s address and the address of a few other competing sites and get a report about how effective your site is at marketing its message.
It takes into consideration metrics like Google Page Rank, number of inbound links, etc (it also shows you those metrics). In the [...]
I’d consider this an absolute must read for anyone in the microISV business (or anyone else trying to sell something): http://microisvjournal.wordpress.com/2007/10/21/developing-linkbait-for-a-non-technical-audience/
If you’re not aware, a favicon is the 16×16 pixel image that appears in the URL field of your browser (see it in action right now in your browser’s URL field above). It can be a subtle but effective way of reinforcing the branding of your site to your visitors.
Here’s the one I created [...]
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